Road transportation is a critical element supporting and directly contributing to growth in any economy. Road accidents are, unfortunately, have a negative impact on this economic growth.
South Africa has one of the highest road accident rates in the world, with around 25% of those accidents caused by cellphone use while driving. Road accidents may result in injury, death and property damage, and the cost of this in human tragedy is enormous. Alcohol, speeding and distracted driving are the three biggest causes of road accidents in South Africa. It is reported that 40% of people who die on the country’s roads are pedestrians. About 60% of both pedestrians and drivers are under the influence of alcohol. 33% of people who die on roads are passengers, as only just 2% of passengers buckle up.
Several NGO’s have focused on road safety through several of their own campaigns. Businesses in South Africa have thrown their weight behind special initiatives such as the Pick and Pay Stay Alert Stay Alive Campaign, Imperial with the I-Pledge Initiatives etc.
The alcohol companies have for a number of years been running road safety and anti-drunk driving initiatives. SAB launched a No Regret Friday Initiative in 2011 while brandhouse has managed the Drive Dry Campaign for a number of years.
Safety on the road is a major concern not only for traffic officials but indeed for all road users. There are many different road safety campaigns aimed at reducing road deaths and injuries on the roads of South Africa. The most well-known of these are the Arrive Alive Road Safety Campaign and the Make Roads Safe Campaign.